Soft Paws Hydrating Paw Lotion delivers deep hydration and relief to dry, cracked and irritated paw pads — without the greasy residue of traditional paw balms. The first of its kind built-in brush applicator makes application effortless and mess-free. The lightweight formula with shea butter and broccoli seed oil is designed for daily use as part of your post-walk ritual. Pair with Clean Paws for a complete two-step paw care ritual.